Senmatic partners with Osram Sylvania

PRESS RELEASE, APRIL 25, 2016

OSRAM SYLVANIA Partners with SENMATIC A/S to Advance LED Lighting Solutions for Horticulture

- OSRAM SYLVANIA and Senmatic A/S Bring High-Quality Horticultural Series of LED Fixtures to the Americas.

Wilmington, Mass. - Lighting leader OSRAM SYLVANIA is announcing an exclusive partnership in North America with Senmatic A/S in Denmark to bring total greenhouse system solutions to the horticulture market that enhance operational performance and offer optimal lighting. OSRAM SYLVANIA will work directly with Senmatic A/S in the design, development and distribution of high-quality horticulture LED fixtures sold under the OSRAM brand.

Resulting from this partnership, OSRAM SYLVANIA will offer horticultural OSRAM ZELION® HL300 and HL100 series of LED lighting fixtures that are fully spectra tunable and dimmable, which is ideal for use in various phases of crop growth and development.

"Our LED lighting technology and expertise allow us to bring SSL technologies into horticulture applications through our partnership with Senmatic A/S," said Hossein Aghamehdi, business unit manager, OSRAM SYLVANIA. "Together we offer total greenhouse system solutions and controls enhancing our reach and support to our horticultural lighting customers."

"Our partnership with OSRAM SYLVANIA allows us to bring high-quality, tunable LED lighting solutions to the horticulture market in North America," said Mads Sckerl, CEO of Senmatic A/S. "Combined, our LED lighting and market expertise will not only help enhance operational performance and offer optimal lighting, but will further accelerate technology evolution in crop horticultural applications."

The OSRAM HL300 and HL100 series are part of the ZELION HL Horticulture LED Grow Light Fixtures with state-of-the-art Oslon® LEDs from OSRAM Opto Semiconductors. Both the HL300 and HL100 series use the Senmatic LCC4 greenhouse controller offered by OSRAM. In addition, the ZELION HL300 series is interface ready with other commercially used greenhouse control systems.

For further information, please contact:
CEO, Senmatic A/S, Mads Sckerl, tel. +45 20 80 11 25

ABOUT SENMATIC A/S
Pioneers in the field of LED lighting, Fionia Lighting, division of Senmatic DGT in Denmark, has successfully researched and developed the application of energy-saving LED for horticultural practice since 2005. A focus on research ranging from basic photosynthesis to advanced light guide control enable Senmatic to combine numerous advanced elements into a new state-of-the-art, air-cooled LED top-light fixture: The FL300  Senmatic products are now installed at some of the world's largest greenhouse growers, and are also utilized in many research facilities, universities and plant schools.based on extensive knowledge about optimal plant growth, Senmatic has since 1975 produced and marketed climate computers and fertilizer mixers for the horticulture industry.

ABOUT OSRAM SYLVANIA
OSRAM SYLVANIA is part of OSRAM Americas, a group of OSRAM companies located in North and South America.  As a leader in lighting solutions and services, specializing in innovative design and energy saving technology, the company sells products for homes, businesses and vehicles under the brand names OSRAM, Traxon, ENCELIUM and SYLVANIA.  The company's portfolio covers the entire value chain of components, ranging from lamps, control units and optical semiconductors such as light-emitting diodes (LED) to luminaires, light management systems and lighting solutions. The OSRAM SYLVANIA and OSRAM Americas regional headquarters is located in Wilmington, Massachusetts.  For more information, visit www.osramamericas.com or follow us on Facebook and Twitter.

ABOUT OSRAM
OSRAM, based in Munich, is a globally leading lighting manufacturer with a history dating back more than 100 years. The portfolio ranges from high-tech applications based on semiconductor technology, such as infrared or laser lighting, to smart and connected lighting solutions in buildings and cities. OSRAM had around 33,000 employees worldwide at the end of fiscal 2015 (September 30) and generated revenue of almost €5.6 billion in that fiscal year. The company is listed on the stock exchanges in Frankfurt and Munich (ISIN: DE000LED4000; WKN: LED 400; trading symbol: OSR). Additional information can be found at www.osram.com.